Design Fly Blog

Why Real Estate Professionals Need a Blog

Jon Knight - Friday, August 19, 2011

Depending on who you ask, on what day, blogging is either old-fashioned since we now have things like Facebook, LinkedIn and Twitter or it is much more viable way to promote your business than having website with content that stays in place. Read More


Facebook SEO tip #7 - Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites

Jon Knight - Thursday, January 27, 2011

Just as a variety of inbound links from authoritative websites help boost Page Rank for traditional websites, getting more inbound links to your Facebook Page will boos it its Page Rank as well. You can do this with text links, but Facebook has also created a “Find Us On Facebook” badge which it encourages Page owners to use. The Fan Box widget for Facebook Pages also includes links back to your Facebook Page. Read More


Design Fly's CEO Jon Knight is interviewed by client Stephen Christie

Jon Knight - Wednesday, January 26, 2011

One of our great clients Stephen Christie of The Stephen Christie Group interviews Design Fly Inc.’s Jon Knight. They talk about the online social media strategies that Design Fly created for his real estate company. Read More


Facebook SEO tip #6 - Add photos with captions, events with descriptions, and a discussion forum

Jon Knight - Wednesday, January 26, 2011

It almost goes without saying, but it’s important to always be sharing interesting content on your Facebook Page, and always using all available descriptive fields on each type of content shared. When posting photos, use verbose and keyword-dense descriptions. When posting events, take the extra minute to include text and keywords in the event description field that you want to rank for. Add a discussion forum to your Page. Read More


Facebook SEO tip #5 - Post direct links to your website (or other relevant sites) in your Page’s stream

Jon Knight - Tuesday, January 25, 2011

Status updates offer a powerful way to place direct links near the top of your Page’s CSS structure. Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites or add too many links too suddenly – posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score. Read More


Facebook SEO tip #4 - Use the INFO tab to include more important keywords text and high priority links on your Page

Jon Knight - Friday, January 21, 2011

Facebook creates an “Info” tab for every Facebook Page that has fields containing important descriptive metadata about the Page. It’s important to fill out these fields, because they provide the opportunity to include keywords, prose, and links that will increase the content score of your Facebook Page for many types of Google searches.  Read More


Facebook SEO tip #3 - Use the About text box to place keywords near the top of your Page

Jon Knight - Thursday, January 20, 2011

One important SEO strategy that should be employed on your Facebook Page whenever possible is to place keywords as close to the top of the Page as possible. Because Facebook limits where “Page” owners can place large amounts of text, the “About” box actually represents the highest place in the CSS (Cascading Style Sheet) structure of the page that you can add custom text.  Read More


Facebook SEO tip #2 - Select the best URL (Facebook username) for your Facebook Page

Jon Knight - Wednesday, January 19, 2011

Facebook gives you the ability to choose a URL, (Facebook calls it a “username”) for your Facebook Page, This is one of the most important SEO opportunities on Facebook to date. Usernames were created to make it easier for Facebook users to identify their profile and Pages with others. When you choose a Facebook username for your Page, your Page’s URL becomes Usernames can be selected here More


Facebook SEO tip #1 - Choose the best name for your Facebook Page.

Jon Knight - Tuesday, January 18, 2011

Choosing the right name for your Facebook Page is vital.

Despite the temptation to stuff your Page title with high value generic keywords – like “Bob's Real Estate, Serving Los Angeles, Ventura County, Oxnard – Short Sale Specialist, Super-Agent, & More” – this approach will actually harm your Page’s viral growth rate inside Facebook more than it will help through better SEO. For example, if your page’s title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed.

 Read More

Invest Time in Social Media…But Not Too Much Time

Jon Knight - Monday, December 06, 2010

If you are going to use social media to your advantage, you want to invest some time into it...but not too much time. The point of using social media as a real estate professional is to get your name out there, get your message out to many and interact with leads and other professionals with whom you really feel a connection. Read More