Design Fly Blog

Facebook SEO tip #1 - Choose the best name for your Facebook Page.

Jon Knight - Tuesday, January 18, 2011

Choosing the right name for your Facebook Page is vital.

Despite the temptation to stuff your Page title with high value generic keywords – like “Bob's Real Estate, Serving Los Angeles, Ventura County, Oxnard – Short Sale Specialist, Super-Agent, & More” – this approach will actually harm your Page’s viral growth rate inside Facebook more than it will help through better SEO. For example, if your page’s title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed.


Second, don’t give into the temptation to choose a fully generic page name like “Real Estate Agent” or “Short Sale Specialist.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.


The bottom line: use your business’s real name as the name of your page. And once you pick your Page’s name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.