Facebook gives you the ability to choose a URL, (Facebook calls it a “username”) for your Facebook Page, This is one of the most important SEO opportunities on Facebook to date. Usernames were created to make it easier for Facebook users to identify their profile and Pages with others. When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. Usernames can be selected here www.facebook.com/username.
Facebook usernames present a better opportunity for businesses to incorporating keywords for SEO purposes over the “Page Name” itself. While Facebook has created a black list of generic usernames that Pages (and users) are restricted from registering, there are still opportunities for businesses to obtain relatively generic usernames, or usernames that combine their actual name with additional generic keywords.
However, we do offer a word of caution when incorporating generic keywords in your Facebook Page URL: Facebook intends for Pages to authentically represent the identities of businesses, and brands and has revoked privileges from Pages with generic titles in the past, so it’s not unfathomable that Facebook might somehow punish Pages with generic usernames by similarly revoking status publishing rights (or at least the username itself) at some point in the future.
The safest option – and wisest long term bet in our view – is to choose a username that authentically represents your business or brand. For example, www.facebook.com/virginamerica. Caution: Choose your new Page username carefully, you can NOT change it, So pick a username you’re going to be comfortable with and confident in for the long term.
One important note: Facebook requires that your Page have at least 25 fans before it becomes eligible to select a username. If your Page has less than 25 fans, you’ll need to recruit more fans before being able to take advantage of this important SEO strategy.