Design Fly Blog

Invest Time in Social Media…But Not Too Much Time

Jon Knight - Monday, December 06, 2010

If you are going to use social media to your advantage, you want to invest some time into it...but not too much time. The point of using social media as a real estate professional is to get your name out there, get your message out to many and interact with leads and other professionals with whom you really feel a connection.

There is no shame in repeating yourself across social networking venues and you can tweak your message a little bit to make it fit different sites. If you think that the copy on your website it really great, why not use it again? Many people will only find you on one social media site and anyone who follows you on more than one social media site is a true fan. Those people will be savvy enough to know that you cannot reinvent the wheel over and over again, so if they see the same copy they will not think less of you.

Here are some tips to help you make the most of your website copy-

  • Shorten it to use it as your bio or in the "About Me" section on LinkedIn, Facebook and Twitter.
  • Use bio points as posts on LinkedIn/Facebook/Twitter to connect with people who share your background (e.g. I'm a U of I alum. Anyone else happy to see the U of I team win last night?)
  • You can also use sentences from your bio as posts (e.g. I've been selling real estate in the [city] area for the past 12 years.)
  • Post information about homes you have for sale, as long as only do so occasionally and not constantly.
  • Post general information from your website about the area (e.g. The Dockside area has homes that suit families and retirees.)

You do not want to feel as if using social media is a burden. Set your own parameters-determine to post some new information once a day or once a week. The most important thing is that you have an online presence to promote your business.