Design Fly Blog

Facebook SEO tip #4 - Use the INFO tab to include more important keywords text and high priority links on your Page

Jon Knight - Friday, January 21, 2011

Facebook creates an “Info” tab for every Facebook Page that has fields containing important descriptive metadata about the Page. It’s important to fill out these fields, because they provide the opportunity to include keywords, prose, and links that will increase the content score of your Facebook Page for many types of Google searches.

For example:

  • Address, City, State, and Zip code are important fields for local searches
  • Company Overview, Mission, and Products are important fields for product searches
  • Websites is a valuable opportunity to add direct links to your own websites or other relevant sites in your space

The specific fields present will vary according to the category you choose for your Page when you create it (business, brand, or public figure etc...), so choose the category that best fits your needs.