Design Fly Blog

Facebook SEO tip #7 - Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites

Jon Knight - Thursday, January 27, 2011

Just as a variety of inbound links from authoritative websites help boost Page Rank for traditional websites, getting more inbound links to your Facebook Page will boos it its Page Rank as well. You can do this with text links, but Facebook has also created a “Find Us On Facebook” badge which it encourages Page owners to use. The Fan Box widget for Facebook Pages also includes links back to your Facebook Page. Read More

 

Facebook SEO tip #6 - Add photos with captions, events with descriptions, and a discussion forum

Jon Knight - Wednesday, January 26, 2011

It almost goes without saying, but it’s important to always be sharing interesting content on your Facebook Page, and always using all available descriptive fields on each type of content shared. When posting photos, use verbose and keyword-dense descriptions. When posting events, take the extra minute to include text and keywords in the event description field that you want to rank for. Add a discussion forum to your Page. Read More

 

Facebook SEO tip #5 - Post direct links to your website (or other relevant sites) in your Page’s stream

Jon Knight - Tuesday, January 25, 2011

Status updates offer a powerful way to place direct links near the top of your Page’s CSS structure. Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites or add too many links too suddenly – posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score. Read More

 

Facebook SEO tip #4 - Use the INFO tab to include more important keywords text and high priority links on your Page

Jon Knight - Friday, January 21, 2011

Facebook creates an “Info” tab for every Facebook Page that has fields containing important descriptive metadata about the Page. It’s important to fill out these fields, because they provide the opportunity to include keywords, prose, and links that will increase the content score of your Facebook Page for many types of Google searches.  Read More

 

Facebook SEO tip #3 - Use the About text box to place keywords near the top of your Page

Jon Knight - Thursday, January 20, 2011

One important SEO strategy that should be employed on your Facebook Page whenever possible is to place keywords as close to the top of the Page as possible. Because Facebook limits where “Page” owners can place large amounts of text, the “About” box actually represents the highest place in the CSS (Cascading Style Sheet) structure of the page that you can add custom text.  Read More

 

Facebook SEO tip #2 - Select the best URL (Facebook username) for your Facebook Page

Jon Knight - Wednesday, January 19, 2011

Facebook gives you the ability to choose a URL, (Facebook calls it a “username”) for your Facebook Page, This is one of the most important SEO opportunities on Facebook to date. Usernames were created to make it easier for Facebook users to identify their profile and Pages with others. When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. Usernames can be selected here www.facebook.com/usernameRead More

 

Facebook SEO tip #1 - Choose the best name for your Facebook Page.

Jon Knight - Tuesday, January 18, 2011

Choosing the right name for your Facebook Page is vital.

Despite the temptation to stuff your Page title with high value generic keywords – like “Bob's Real Estate, Serving Los Angeles, Ventura County, Oxnard – Short Sale Specialist, Super-Agent, & More” – this approach will actually harm your Page’s viral growth rate inside Facebook more than it will help through better SEO. For example, if your page’s title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed.

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Invest Time in Social Media…But Not Too Much Time

Jon Knight - Monday, December 06, 2010

If you are going to use social media to your advantage, you want to invest some time into it...but not too much time. The point of using social media as a real estate professional is to get your name out there, get your message out to many and interact with leads and other professionals with whom you really feel a connection. Read More

 

The Virtual Realtor: How Technology Is Changing the Real Estate Game

Jon Knight - Monday, December 06, 2010

It didn't start with Facebook, but Facebook caused the paradigm shift. Before Facebook, people communicated over the Internet via email. Some, particularly the younger crowd, used IM (Instant Messenger) to chat. The tech-savvy experimented with My Space; but it was Facebook that brought social media into the mainstream and changed the way we communicate. Thanks to the comfort level we have developed with Facebook, people now turn first to the Web to interact with each other and obtain information. Facebook wove social media into the fabric of our daily lives and in so doing changed the way we communicate. Read More